Our media relations work starts with strategy. When we contact media representatives on behalf of our clients, we look at all possible avenues for our client’s story, we look at what the media’s covering right now and determine how that might intertwine with our client’s story, and then deliver a targeted pitch on our client’s behalf. We then engage in respectfully persistent follow-up, delivering results and ongoing assessments of how the campaign is helping to further the client’s message and reputation.